Just a couple of days ago we shared Pepper.pk’s amazing achievement; their Photo Editor application for Blackberry devices had made it to the Top 5 best selling BlackBerry applications on RIM’s AppWorld. Just when I thought it couldn’t get any better, I received an email from the Pepper.pk team who sounded on top of the world and could hardly contain their joy! Photo Editor is now the World’s #1 Best Selling BlackBerry Application across all categories. And it’s made in Pakistan! How sweet is that?
Pakistan’s IT industry has come a long, long way. The capabilities and skills of our companies are developing not just in the area of software engineering, but project management, product marketing and promotion. It’s no easy feat to leave HUGE names like Facebook and Monopoly, among dozens of others, behind! But what Pepper.pk’s laudable achievement proves is that not only are Pakistan based software companies ultra-competitive, they are, quite literally, second to none.
In December 2009 I had predicted that 2010 would be a breakout year for Pakistani mobile software companies. Specifically, I said that:
There will be a near-breakout level of success with a Pakistani based mobile software company. At least one company will claim 250K users for its mobile products by the end of 2010. It is very likely that two will.
Well, Pepper.pk has blown past those estimates, with well over a million users of their applications, and a Global Top #1 title for a major platform like the BlackBerry.
I wonder if someone at Adobe is listening, but they certainly need to. This young company has gone from obscurity to stardom in no time flat, and if you listen to them talk about their future plans, it doesn’t sound like they’ll be stopping to catch their breath anytime soon.
Long live innovation, and long live ambition!