Virtualization is obviously a fact of life now. It occupies a central role in future IT architectures and is a cloud building block. We’ve covered virtualization and connection brokers in the past, and have even reviewed some desktop virtualization products. There is, in fact, some interesting virtualization work happening in Pakistan also. Some of the major players that are fighting the battle for virtualization supremacy include VMware - the entrenched gorilla, Microsoft - the giant that could, Citrix - the desktop company that came late to the party and is now paying, and Oracle - which both fears virtualization and is confused about how exactly to gain a substantial foothold with its Sun assets. And of course there are other players, like IBM for example, which has a great virtualization platform for its Power7 architecture. Niche, smaller companies that are providing virtualization management tools, connection brokering technology or a variety of other related remoting protocols and monitoring applications. Nonetheless, the most entertaining contest seems to be between Microsoft and VMware on a global level, and more specifically, between Citrix and VMware on the desktop virtualization/VDI front.
Much has been done by all these companies to attack each other’s strategies, show how their platforms are superior to others and try to sideline competitive products by pointing out flaws in YouTube videos and other social media. VMware’s current CEO is an ex-Microsoftie, of course, so he has been trying to leverage the tricks he learned at Microsoft to try and maneuver as best he can. However, the Software Superpower in Redmond isn’t standing still. It recently launched what I think is a brilliant ad-campaign attacking VMware’s lack of true public cloud infrastructure, drawing a likeness to a character who is stuck in the past, but want’s to fool others into believing he’s got the stuff! The campaign is called “VM Limited” and is just absolutely hilarious. Check out the first ad and we’d love to hear your thoughts on how each of these formidable battling giants will fare in the virtualization and cloud wars!